Was officially established in 1999. It is a joint venture between FIRST RUBBER CO. LTD of Thailand and COOLTEC INDUSTRIES SDN BHD. Associated First Rubber (M) Sdn Bhd specializes in the manufacturing of automotive and motorcycle parts & components, Rubber O rings, Rubber Packing, Rubber metal bonded Parts and Custom-Molded Rubber Parts. The Company obtained the prestigious ISO 9001:2008 Quality Management System in the year since 2003, ISO/TS 16949:2009 in the year 2011 and ISO 14001 in year 2013.